Better food for everyone

Freedom Foods

Freedom Foods has been around for 20 years and is a leading specialist food manufacturer for people with food allergies and intolerances.

A very simple belief that people deserve better quality, honest food drives the business and this drive is reflected across the company's diligence and focus from the paddock to the plate.

Our task was to rationalise their brand portfolio, raise the profile of the Freedom Foods brand and improve the impact of their products on shelf.

The new brand system is reflected across all aspects of the business, for both staff and consumers. We proved that an authentic, health focussed brand doesn't need to appear too worthy or stuffy. The brand can relate to everyone, because everyone deserves good honest food. And in the process the brand can revolutionise its category and become more than just a niche player.