Designing a season-appropriate site
Rembrandt a market leader in tailoring stylish men's suits needed a website that reflected their new brand strategy (see Rembrandt case study) and market position: the genuine article.
Additionally, they required a simple way to quickly establish visual narratives for each season's collection. We designed pages to load the latest range so that users can interact and explore without having to go deeper into the website. Mood, tone and story images are communicated without the need for too much reading. Detailed information is accessible, however, not paramount.
Internally, Rembrandt can control the story from season to season; changing the order of images presented; thereby controlling the pace and narrative of current and new season photography.
Deliverables: Brand strategy, identity design, packaging design, website, advertising campaign.
To find out more visit www.rembrandt.co.nz