A Family Destination
Designworks recently rebranded Southern Cross Healthcare – helping to bring the Society’s four groups together on the same path. We created a group framework, with strong linkage to the parent brand, but allowed individual divisions to add their distinctive personalities to target niche audiences.
As ‘A Healthier Society’ underpins everything Southern Cross does, a website was created that communicated the Group’s role, but allowed users to access the four key divisions through one portal. The website is now much easier to navigate and the fresh design brings together all the offers from the group.
To visit the site, go to www.southerncross.co.nz