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15/05/2013
New (Fairtrade) Stuff For Breakfast
Joost Bakker on Sustainable Design
In support of Fairtrade Fortnight, Designworks hosted a ‘New (Fairtrade) Stuff for Breakfast’ this morning, with lots of Fairtrade goodies from Kokako, Harvest Wholefoods, TradeAid and All Good Organics.
07/05/2013
Storm Elvin Thorgerson
by Michael Crampin
For designers, music fiends or anyone for that matter who loves things that test the head, the passing last month of Storm Thorgerson – the world's greatest ever record sleeve designer – was a sad moment. » more
29/04/2013
Fonterra
Six Months of Progress
Designworks was delighted to be the designer of Fonterra’s annual report 2012. With the upcoming share offer to be considered – New Zealand’s largest - the design challenge we were entrusted with demanded a bold approach. » more
24/04/2013
Benevolent Society
Benevolent Society Brand Renewal
Benevolent Society is Australia’s first and oldest charities. As relevant as ever, Benevolent Society delivers vital support, infrastructure and services to Australian’s across the nation and continues to pioneer innovation and progressive activity as well as act as a thought leader in a wide range of social and societal development areas. » more
12/04/2013
Wellington office goes to the dogs
By Group CEO Sven Baker
There has been multiple studies that have found that having pets in the work place reduce stress levels. It certainly appears to be the case in Designworks Wellington with up to 3 canine companions joining their owners at Designworks in the office. » more
04/04/2013
Designworks wins Brand New Award
Benevolent Society identity awarded four star rating.
Designworks was awarded a four star rating in the 'Comprehensive Identity Program' of the annual awards for our far-reaching business transformation strategy to revitalise Benevolent Society's brand identity. » more
31/01/2013
Proudly Bold and Orange
The Tui Range
The revised Tui range including a refreshed Tui Blond and the new Tui Dark. » more
21/12/2012
Inaugural Best Effect Award Winner
Silver Fern Farms' Wins Purple Pin
A brand new category this year, the Best Effect Award measures the effectiveness of design to a company’s bottom line. » more
01/12/2012
Christchurch Reborn
Sven goes back into the red zone
Designworks CEO, Sven Baker, reflects on the time since the big one and Designworks' restablished office in Christchurch. » more
01/12/2012
A strategic move for Christchurch
Michael Prentice joins Designworks
One of the best strategic thinkers in the business has joined Designworks as Managing Director of our Christchurch office. » more
26/11/2012
Designworks Wins 8 Awards at the Australian Design Biennale 2012
Held every two years since 1992 and open to all creative studios Australia wide and beyond the awards saw well over 1000 finalists. » more
21/11/2012
Unitec YouFinder
A viewfinder for your future
With New Zealand's best educational institutes and universities vying for the attention of prospective students Unitec needed to stand out from the crowd, attracting students to their stand and providing an inspirational and educational experience that set them apart. » more
19/11/2012
More Purple Pins Thanks!
Jonathan Hales joins Designworks
Designworks Wellington's new General Manager, Jonathan Hales, has stated his ambition to collect more coveted Best Effect pins to add to the one awarded to Designworks for Silver Fern Farms at the recent 2012 Best Design Awards. » more
24/09/2012
Liberating and Evolving
Air New Zealand Wordmark
Evolving the Air New Zealand wordmark to align with their new brand promise, of ‘liberating travellers from the ordinary’. » more
20/09/2012
On the Inside
Intern Appreciation
Morgan Howe describes a few of the most characterisitic impressions he's picked up during his internship at Designworks. » more
06/09/2012
Fuzzy Logic
A Handmade Website for Lovers of Lo-Fi
'Fuzzy' is a music/film project and website for the Baby Giant. A collaboration between photographer and band member Chris Williams of Black Box, designworks' own Douglas Bamber and Baby Giant. The site is an environment for the seven 'songfilms' of Fuzzy that acts as a strangely stark backdrop for each. Central to the site is Williams' nightscape image, where a series of the band's favourite things are found seemingly discarded on a footpath.
05/09/2012
DW likes
Aesop
'Why make something ugly when it can be interesting?'' asks Dennis Paphitis, founder of the Australian skin-care brand AESOP. Since its launch in 1987, the brand has held steadfastly to the belief that good design can improve lives. » more
05/09/2012
Connected Digital Experiences
Telecom LED Wall
Telecom works with Designworks to create a digital branded experience for travelers at the Auckland Airport. » more
04/09/2012
Christchurch pop-up container branch
Kiwibank and NZ Post Flashbranch
The brief to Designworks was to create a temporary, self-contained space that would provide a quick and sustainable solution for retailers in Christchurch’s post-earthquake environment, amidst a host of other pop-up retail. » more
04/09/2012
Soto In Interior Magazine
The September Issue
Soto is featured in the September issue of Interior Magazine. » more
30/08/2012
Sending Made Simple
NZ Post Simplified Sending
Simplified Sending is a complete worldwide sending and packaging system from New Zealand Post that radically simplifies both the process and packaging presented to users. » more
15/08/2012
The Colours of Summer
Havaianas
Designworks’ Spatial Team was asked to create a fitout for Brazilian jandals brand Havaianas’ semi-permanent store in Britomart. In contrast to its high-street neighbours, the retail space is colourful and brightly lit- a reflection of the brand essence- fun, fresh and a reminder to not take yourself too seriously. » more
14/08/2012
Straight from the Orchard
Monteith's Crushed Apple + Pear Cider
Launched before the cider trend properly exploded onto the New Zealand market, the success of Monteith's Crushed Apple Cider soon led to a Pear variant, and the need for a new 12-pack range. » more
07/08/2012
Creating New Connections To Dance, From Elite To Street
New Zealand Dance Company
With the launch of their first show we look at how the brand is working to change the face of dance in New Zealand. » more
04/08/2012
Help Us Help You
Coastguard Tradeshow Stand
When Coastguard’s Northern Region approached Designworks to create their 2012 Hutchwilco Boat Show stand, they had an objective clearly in mind: to drive community awareness, and to increase public support of them as the charity saving lives at sea, through selling memberships. » more
05/06/2012
Super Properties
ISPT
Australia’s largest non-for-profit property funds manager ISPT develop and manage some of the country’s most successful properties. » more
17/05/2012
A bolder take on ‘New Horizons and New Altitudes’
Auckland Airport Interim Report 2012
Following on from the 2011 Auckland Airport Annual Report, the 2012 Interim Report takes the “New Horizons and New Altitudes” theme one step further, symbolizing the airport's new operational benchmark- a new normal that will be constantly maintained. » more
16/05/2012
9/10 for Soto Restaurant
Featured in Viva
Soto gets a 9/10 and Designworks gets a mention in New Zealand Herald's Viva Lifestyle Magazine. » more
07/05/2012
Designers Speak
Cultural Exchange at Britomart
The DINZ Designers Speak event, sponsored by Dulux, brought together a range of professionals and disciplines to talk about the development of the Britomart precinct. » more
24/04/2012
2012 Anzac of the Year
The Student Volunteer Army
Compassion and commitment their most powerful weapons. » more
28/03/2012
The Art of The Unexpected
BinBin Deluxe
A gritty, new venue for Takapuna's Hurstmere precinct. » more
26/03/2012
Talent wanted for Sydney
Interactive Designer and Producer
We are looking for two new Designworkers in our Sydney office to join our growing Interactive team. » more
21/03/2012
Hello Yello
Designworks expands in Sydney
In a move that will create the largest strategic brand design practice in Australasia, Designworks has expanded its Australian presence by welcoming leading branding business Yello Sydney into the Designworks Group. The expansion in Sydney is a continuation of the firm's regional growth strategy and expands its spatial and interactive offering across the Australian market place and into Asia. The addition of Yello to the Designworks family adds considerable weight to the Group's position
20/02/2012
People driven people
Australand
Australand was well respected within industry circles as one of the most successful diversified property groups in Australia, but their public profile didn't match their industry status. » more
23/11/2011
Thinking Big
Top 200 Awards November 24 2011
Designworks partners with the Top 200 Awards to celebrate the best in business for 2011. » more
09/11/2011
STW Nextness
On the Mind of Laura Ford
Auckland Office's Design Researcher, Laura Ford, edits a guest post for NEXTNESS. » more
02/11/2011
A Girl Called Hope Fundraiser
Walk for Hope
A Girl Called Hope's Walk for Hope helping young women to transform their lives. » more
22/10/2011
BackingBlack HQ
All Blacks Fan Clubrooms
Telecom's All Black Fan Club for Rugby's biggest celebration. » more
16/10/2011
Pentaward Gold Winner
Monteith's Single Source
Monteith's Single Source packaging has been awarded Pentaward Gold for 2011. » more
03/10/2011
3rd Place Overall!
First Light Shine Bright
The Meridian First Light team have capped of an amazing run by placing third overall at the U.S. Department of Energy Solar Decathlon. After running mid pack for a while, the team came on strongly, taking out the engineering prize – and that was without any engineering students being on the team! Congratulations from Designworks and all the other sponsors who have put so much into this great achievement. Designworks staff donated their time to create the First Light
25/08/2011
Ideas Art
Bringing Back Craft
Designworks' Auckland office gets a new piece of art installed by Anzac Tasker. » more
21/08/2011
Keep Believing
Black Friday Trust Charity Auction
Designworks supports the Black Friday Trust's Black Tie Dinner and Charity Auction. » more
04/07/2011
Shop different
Telecom unveils its new Wellington store
Empowering New Zealanders to get more out of their technology. » more
14/06/2011
Work Choice Day
A Day in the Life
Designworks Auckland Office hosts Avondale College students for Work Choice Day. » more
10/06/2011
Brands in space
Designworks launches spatial offering
Top designer Clark Pritchard is joining Designworks to head up its new Spatial Design Division. » more
31/05/2011
In With The Dragons
Dragon's Den
Last week saw Designworks involvement in an University of Auckland Business School initiative held at the main campus. » more
19/05/2011
That's Gold!
Welly Golds
Designworks took out the Creative category at this year’s Wellington Gold Awards. » more
19/04/2011
Designworkers talk shop
DINZ's Designer's Speak Series 2011
Paul Johnson and Devin Fennell give talks for DINZ's Designer's Speak Series 2011. » more
14/04/2011
Designworks digs for gold in the capital
Wellington Gold Awards
Recognition at region's premier business event. » more
25/02/2011
Tweeting thoughts for Christchurch
Telecom Digital Wall
Wanting to do whatever they can to support the people of Christchurch, Telecom and Designworks have worked together on using the digital wall at Telecom's head office as a live Twitter feed of several earthquake-related keywords such as Christchurch, Canterbury, Earthquake etc. The content is live and unedited – warts and all –which artfully conveyed the mood of the nation. It is a truly engaging and deeply moving experience to see the thoughts and kind
18/02/2011
Designworks' star shines bright – again
The STW Awards
Top creative product out of 80 Australasian agencies. » more
20/12/2010
Cheers Design Week
Waitemata Sparkling Ale a finalist in UK Design Week awards
The Prince of Ales goes to London. » more
28/11/2010
Leading interactive thinker joins Designworks
Russell Douglas
"I always knew I was going to come out to New Zealand, because my wife's a kiwi." Good news for Designworks clients, as Russell Douglas, the newly appointed Head of Interactive at Designworks brings with him more than 17 years top creative agency experience and a rare blend of management, creative and marketing skills. Working with some of the U.K.'s most recognised and admired brands – such as Barclays, Dorling Kindersley, 02, Radisson Edwardian, Standard
17/11/2010
Doing a little for the little ones
Project Born
Designworks is proud to be a Gold sponsor of the New Zealand Neonatal Trust's Project Born fundraising event in Wellington. » more
15/10/2010
Helping First Light shine even brighter
Designworks chips in
Helping local talent on the global stage. » more
05/10/2010
Painting the skies black
Air New Zealand shows its true colours
Support for our national game goes to new heights. » more
29/09/2010
roundabout conversations
Designworks launches stunning exhibition
Huang Yan, Chinese Landscape Face Painting - Summer, 2007 » more
03/09/2010
Designworks shows it's still one of the best
Best Awards' Finalists Announced
Designworks up there with the BeST. » more
02/09/2010
Minimal Mammal
The Phoenix Foundation win
It's official – Paul Johnson crafted something special for The Phoenix Foundation's fourth album. » more
28/06/2010
Honesty the best policy for Genesis
Australasian Reporting Awards
Four in a row for Genesis at the ARAs » more
21/05/2010
Designworks supreme winner
Vero Awards
Designworks has tasted more success after taking out the Supreme Award at the 2010 Vero Excellence in Business Support Awards. » more
15/04/2010
Comfort In The Sky
Air New Zealand
CNN showcases Air New Zealand's revolutionary Skycouch, bringing a new era of relaxation, privacy and sociability to air travel. For an inside look at the process, watch the video here. » more
14/04/2010
The Future of Air Travel
Air New Zealand
“The ability to relax and recline flat in economy is something that every airline in the world has talked about, but never delivered,” Ed Sims from Air New Zealand says. Air New Zealand has delivered Skycouch; a row of three seats that converts to a lie-flat platform, allowing two adults to lie together like they would on a couch at home. The ticket price for buying all three seats is the equal to approximately 2.5 normal fares. “For those who choose,
01/04/2010
Designworks' Fellow Named HP Future Designer
Anzac Tasker
Designworks' Fellow Anzac Tasker wins HP Future Designer Award » more
29/03/2010
Letterpressed
MOTAT Fieldtrip
Some photographs from DWA's March trip to the print shop at MOTAT. The team got a intimate tour around the facility, and an education; learning how long it took to set a newspaper using movable type, pressing speeds, and the history of Heidelberg. It was a typographer's dream and an inspirational day out. Thanks to the team at MOTAT! » more
29/03/2010
Urbis Designday
Anzac Wins
Urbis’s recent Designday was a good one for Auckland designer Anzac Tasker. He showcased four typographic installations alongside his 'How Matters' publication at Simon James Showrooms; under the category of Future Designers. Anzac's work discussed the relationship between the handcrafted and technology within the graphic design discipline. He used 3-D typography as the vehicle to visualise this concept. It proved to be a hit on the day, with many of the 1500 or so punters who attended enjoying
03/03/2010
Zealandia Gains International Recognition
Zealandia
Zealandia, formally the Kaori Sanctuary, based in Wellington, has been named in British newspaper The Guardian’s Green Travel List 2010. The List aims to give recognition to companies worldwide that have shown commitment to both their community and the environment. More than 200 travel and tourism companies across the globe were surveyed for the Green Travel List. They were judged on what action they took to limit their carbon footprint, promote water conservation, biodiversity
03/03/2010
Designworks shines
STW
Designworks has been awarded a 'Red Star' for most improved company in the STW group. » more
19/01/2010
Selling Tea to China
Zealong
The Country Life show on Radio New Zealand caught up with the Zealong team at their tea plantation in New Zealand's Waikato region. Zealong is the first company to grow Oolong tea outside of China, Taiwan and Vietnam. designworks, in partnership with JWT, developed the name, branding and packaging concept for Zealong. To listen to the show on Radio New Zealand, click here. To view the case study click here. » more
13/01/2010
designworks' support recognised
Vero Awards
designworks named finalist in 2010 Vero Excellence in Business Support Award » more
12/01/2010
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Sven talks to Prodesign
Prodesign article
Louise Lawton talks with Sven Baker, managing director of designworks » more
22/12/2009
Promoting New Zealand abroad
NZTE
Promoting New Zealand's business acumen by leveraging our performance in rugby » more
12/11/2009
designworks fellow opens up his exhibition
Anzac Tasker
Anzac Tasker has opened up his end of year exhibition » more
11/09/2009
Studenty students!
Wellington College
Three 7th form students from Wellington College recently spent a couple of day at designworks, getting a taste of what being a brand designer is all about » more
26/08/2009
DW in the DomPost!
Article
Advertising is bottom of the to-do list at designworks, a major shift since the company began in the 1980s. Having started with the company straight out of design school 23 years ago, managing director Sven Baker can attest to the shift in focus. Mr Baker defers to a general theme when asked what designworks does. Brand consultancy is as close as he gets to a definitive description. Only part of their out-put is what people think he does. We are not an advertising company." AMI's smile
04/08/2009
Redesigning PostShop reinventing the experience
Store of the Future
An intensive period of retail strategy, experience design, prototyping and testing, culminate this weekend with the launch of the new PostShop store of the future in Ellerslie and a franchise store within Paper Plus at Botany Junction. » more
14/07/2009
HotHouse exposed
HotHouse exposed
designworks is excited with the ignition of TheNewDowse's programme, HotHouse a dedicated place that celebrates brave new ideas » more
15/06/2009
Telecom XT TestLab a huge success
Telecom XT
designworks is delighted with the positive response from guests who entered Telecom's XT TestLab at Fieldays in Mystery Creek, Hamilton the largest agricultural event in the southern hemisphere. » more
26/05/2009
Eager young minds
Western Spring College
designworks recently played host to a group of students from Western Springs College in aid of Workchoice Day 2009. Fifteen eager young minds interested in design, descended upon the studio for a morning. » more
26/05/2009
Models test shower in public
Methven
During the second week of May, Methven drew some attention to their new HomeSpa range. In the window display of their Queen Street store, the people in the streets of Auckland were able to watch two gorgeous models demonstrating Methven's new Satinjet technology. » more
05/05/2009
Transplanting an ancient tradition to the youngest nation on earth
Zealong
New Zealand is the new home for a 4,000-year-old Chinese Oolong tea. The start-up company, Zealong, is growing its tea in the Waikato using traditional production methods. » more
03/04/2009
Keeping childhood memories safe
MyStory
MyStory the ultimate album/scrapbook is designed to help you record the early years of your child's life. A simple framework encourages you to pass on values and 'heart treasures' to the next generation. » more
09/03/2009
Schoolgen goes live with the kids out West
Schoolgen
Tirimoana School, one of the first schools in New Zealand to have solar panels installed through Genesis Energy's Schoolgen programme, celebrated that their school is leading the way in teaching their students and teachers about solar energy. » more
22/01/2009
Designworks visionary leader 2008
The Mayor of Invercargill
The judges said of Shadbolt he has a long-standing and well-deserved reputation for standing up for causes he and the average kiwi believe in. » more
20/11/2008
Sven talks the business of design at Thrive
Thrive
Sven Baker, Creative Director of designworks Wellington, gave a compelling speech on gaining business advantage through brand design at the annual Thrive Wellington event, Thursday 13th November 2008. Using a range of evocative images he presented three central topics developing customer engagement, building intangible value of your business, and delivering through powerful design thinking, to a crowd of around 400 entrepreneurs, business
10/11/2008
Our 2008 DINZ BeST award winners
2008 DINZ BeST award
Check out the winners of the 2008 DINZ BeST Awards, announced on October 10th, 2008. » more
06/08/2008
Huni nominated for Wallpaper* magazine design award
Huni
The natural skincare range Huni by Comvita is in the running for another award this time Wallpaper* magazine's annual Design Awards. » more
01/08/2008
New Zealand Post Group wins NBR Sponsorship Award
New Zealand Post
Congratulations to New Zealand Post Group, the overall winners at last night’s NBR Awards for Sponsorship of the Arts. » more
26/08/2007
designworks wins top award at design industry Oscars
Let's Settle This
designworks is celebrating after winning the New Zealand design industry's equivalent of a best movie Oscar. » more
27/07/2007
AMI Insurance wins top marketing award
AMI
AMI Insurance has won a major category award at the 2007 Marketing Magazine awards. The company was presented with the Colmar Brunton Consumer Services Award for “its perfectly executed rebranding†at a gala event in Auckland on July 26th. Congratulations to the team and everyone at AMI. » more
26/07/2007
Major recognition for annual reports
Annual reports
Two annual reports produced by Designworks were honoured at the New Zealand Institute of Chartered Accountants Annual Report Awards last night. » more
13/07/2007
Congratulations to the Brand Experience Challenge Winner
Brand Experience Challenge
Congratulations to Carolyn Gibson of Auckland Airport, winner of the designworks Brand Experience Challenge. » more
15/06/2007
Genesis on top at ARA - again!
Genesis Energy
Genesis Energy has taken out the Communication Award Public Sector for the second year in a row at the prestigeous Australasian Reporting Awards. » more
14/06/2007
Two in a row for Marlborough Lines
Marlborough Lines
Marlborough Lines has picked up a silver award at the Australasian Reporting Awards for the second year in a row. » more
11/04/2007
A quality batch of bourbon
Barrel 51
For DB Breweries' new bourbon RTD mixer, designworks created a brand inspired by traditional brewing methods and prohibition-era graphics to deliberately target men. The typography and graphic treatment has the industrial feel of a stencilled barrel that creates the feeling of quality and toughness of a prohibition period product, delivered through a modern filter. » more