Putting the world to rights
When Meridian Energy approached us with plans for a new crusading brand that would help New Zealanders to build the most energy efficient and comfortable homes possible, we knew how important it was to get it right.
Right House is a New Zealand first - this country's first true 'home comfort and energy efficiency partner' and we didn't want to downplay the importance of that by creating just another 'green' brand or a lifestyle cliche showing happy kids and labradors in front of the fire.
The result is Right House, a consumer brand built on optimism for 'a new standard of living'; a bright, animated pop up world, populated by animals who personify simple human needs and responses watch out for them popping up on television. You can also view the television ads using the links below: