Refreshing a Kiwi icon


L&P is a Kiwi icon, beloved by generations of New Zealanders as a symbol of summer and refreshment. The objective was to update its identity and packaging in a way that celebrated the roots of this classic brand. designworks created a badge of authenticity that feels relevant today but with an unmistakable sense of nostalgia. Packaging celebrates real Kiwi refreshment in the form of a retro/now label. Individual elements such as the lemon-shaped label and stylised Kiwi ampersand provide cues to the unique flavour and origin of the 'world-famous in New Zealand' beverage. The aged texture of the label amplifies the brand's heritage and its unique place in Kiwi history.

Deliverables: Packaging design

Packaging, NZ Best Design Awards