Brand Design System
After a challenging 2012 in the Australian market, Fulton Hogan, one of New Zealand’s most understated multi-nationals, needed to lift its presence.
Fulton Hogan’s honest ‘kiwi’ approach wasn’t translating well into the Australian business vernacular. Leveraging New Zealand heritage alone was no longer an option.
Being a relative newcomer in the Australian market, Fulton Hogan needed to strengthen it’s business-to-business collateral and present a more consistent and assertive brand.
We strategically implemented a fresh design palette that stayed true to their down-to-earth values, but gave them more weight and sophistication in the trans-Tasman marketplace.
- Fulton Hogan
- Brand Design System