Young Guns

Designworks were approached to create the identity for BSchool, a challenger brand to existing business schools around Australia.

BSchool aims to become an education game changer and produce entrepreneurs ready and equipped for the Australian workplace and beyond. The result of the collaboration is a bold and unique brand identity, which embodies the school’s unconventional approach to education. To support this, a dynamic and engaging set of design elements and tools were created that reflect today’s digital world and the e-learning aspect of the school. BSchool encourages creative enterprise and innovation and is set to empower the next wave of Australian entrepreneurs.

B School
Creating the next generation of budding entrepreneurs