Sydney

24/04/2013

Benevolent Society
Benevolent Society Brand Renewal

Benevolent Society is Australia’s first and oldest charities. As relevant as ever, Benevolent Society delivers vital support, infrastructure and services to Australian’s across the nation and continues to pioneer innovation and progressive activity as well as act as a thought leader in a wide range of social and societal development areas.

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04/04/2013

Designworks wins Brand New Award
Benevolent Society identity awarded four star rating.

Designworks was awarded a four star rating in the 'Comprehensive Identity Program' of the annual awards for our far-reaching business transformation strategy to revitalise Benevolent Society's brand identity. » more

20/02/2012

People driven people
Australand

Australand was well respected within industry circles as one of the most successful diversified property groups in Australia, but their public profile didn't match their industry status. » more

17/02/2012

The heart of the outback
R.M.Williams

There are few brands in Australia that inspire the passion that R.M.Williams does. Lovers of the brand stick the famous longhorn logo to their cars and tattoo it on their skin. » more

15/02/2012

Twisted thinking
Smirnoff Twist

Smirnoff is a classic, so when we developed a new ready-to-drink range to extend the Smirnoff portfolio, we needed to create something that avoided the sticky nastiness of many ready-to-drink products. » more

15/02/2012

Future growth
Yates

Projects often look simple on paper; grow the category, educate and motivate the next generation of gardeners. » more

15/02/2012

Krush Bar
KFC

We started the project with a blank sheet of paper. We had a range of brand new, great tasting liquid snacks, a mission to connect with Gen.Y and an objective to open up KFC to new usage occasions at new times of the day. » more

15/02/2012

Old is new again
Argyle

The Argyle is a bar located in a listed building in the heart of the Rocks on Sydney's harbour foreshore.  It's a bar with attitude and the brand needed to reflect this attitude whilst paying homage to the history of the old woodshed that houses the venue. » more

15/02/2012

Two for one
Heathcote

The Australian wine market is flooded with brands of varying quality and provenance, so when two leading winemakers came together to produce a premium Australian Shiraz for boutique wine cellars, export and fine dining, we had to avoid the cliches which unfortunately dominate. » more

15/02/2012

Business outside the square
Goodman

When Macquarie Goodman merged with three leading international property groups to create the world's foremost commercial and industrial property business, we were commissioned to align the newly merged teams behind a common single vision and create a brand that revolutionised the category. » more

15/02/2012

Doing the right thing for customers right now
Westpac

We have worked with Westpac for well over 15 years, so the opportunity to refresh the brand of Australia's first bank, was an opportunity to do something special. » more

15/02/2012

Beyond compliance
Qantas

Annual reports are a big deal, you can't make mistakes. But annual reports can be so much more than simple compliance pieces. They are fully audited statements of intent and can express more than numbers, they can express what the organisation believes in. » more

15/02/2012

Fresh and refreshing
Mount Franklin

Mount Franklin is Australia's leading water brand, but familiarity often breeds contempt. » more

15/02/2012

Recognising an Australian pioneer
Grinders

Our job is often not to create something new, but to simply uncover the story that already exists. » more

15/02/2012

Fresh and full of flavour
Goulburn Valley

Goulburn Valley is a real place and the fruit bowl of Australia.  So we faced an interesting challenge when we had to combine Australian natural taste cues with international brand guidelines from the brand's parent company. » more

15/02/2012

Fresh face for an elder statesman
El Jimador

el Jimador is the biggest selling Tequila in Mexico and arguably the world's finest blue agave tequila. » more

15/02/2012

An Aussie abroad
Breville

Breville was a successful Australian brand, but had the vision and drive to be a successful international brand. » more

02/02/2011

Better food for everyone
Freedom Foods

Freedom Foods has been around for 20 years and is a leading specialist food manufacturer for people with food allergies and intolerances. » more