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23/10/2011
Bringing Kiwis closer to the All Blacks
Telecom BackingBlack Digital Wall
As principal sponsors of the All Blacks, Telecom wanted to create an interactive and engaging experience that would celebrate the team and bring fans closer to the All Blacks. Beginning with the Tri Nations and then moving onto the Rugby World Cup the aim was to create an exciting means to rally support for the national team. And what better way to do this than to get the inside information from the All Blacks themselves – the interesting things that only an insider would know.
It is easy enough to find out performance related facts, but what about questions like “Who snores the loudest?” “Who is always early for the bus?” and “Who loves the camera?” became a way to get fans closer to the All Blacks. The BackingBlack multi-media wall, located at Auckland Airport’s domestic terminal, not only demonstrates Telecom’s position as leaders in innovative technology but also provides unique behind-the-scenes insights for All Blacks fans.
The design look and feel takes it cues from the official All Blacks fan club site, BackingBlack, also sponsored by Telecom, and is inspired by a mix of current All Blacks elements and the great provincial rugby ground scoreboards of old. The wall acts as a dashboard of interesting information that frequently changes to retain interest. Other content streams include a live twitter feed, facebook feed and a QR code which when scanned with a smartphone, leads straight to the BackingBlack website. By creating content that is flexible, it can be re-purposed through to different channels. Sections of the wall are going to be installed in the BackingBlack HQ in the Viaduct where it will serve as a medium for fans to connect from all over the country and show their support.
The response from fans to the BackingBlack wall has been extremely positive. “The real power of the wall is in its scale,” explains Devin Fennell, senior designer, “and its capacity as an immersive, enveloping digital experience.” Positioned for maximum impact and foot-traffic at the Airport, the wall forms an integral part of visitors to Auckland’s first experience of the Rugby World Cup.
03/06/2011
Creating New Connections to Dance
The New Zealand Dance Company
Creating a dance company that brings together the spirit and talent of NZ dance. » more
18/10/2010
The Big Red Tractor Rides Again
Pauatahanui School
Giving an old favourite a fresh coat of paint » more
01/10/2010
A cut above the rest
Silver Fern Farms Packaging
Building the new New Zealand Standard at point-of-purchase. » more
26/03/2010
Engaging More, Spending Less
Auckland Airport online report
With a substantial amount of equity residing in its new brand, and an exciting growth strategy to talk about, Auckland Airport wanted its 2009 annual report to build on the momentum already created and make its story incredibly accessible online And in a sector facing huge economic turbulence and the consequent challenges – it also needed to save serious money. After a competitive tender process, designworks was selected for its proposed
19/02/2010
New Ways of Seeing Contemporary Art
City Gallery Festival Season
City Gallery Wellington’s Festival Season is the first major launch for the gallery since designworks became a foundation sponsor of the gallery late last year. The kaleidoscopic visual concept was designed to represent the collective nature of the Festival Season and the multi-sensory, multi-disciplinary range of the artists represented in the show – from Janet Caridff’s haunting ’40 part motet’ sound installation to Seraphine’s
16/12/2009
Reinventing the Experience
Store of the Future
New Zealand Post came to us to help them create the 'Store of the Future' - a joint venture with Kiwibank. The idea was to create a space that would give each visitor a sense of refreshing ease - whether dashing in for stamps and bill payments or a high value consultation around Kiwibank services. The concept was focussed around the plan that this would be where 'things to do get done.' designworks launched an intensive period of retail strategy
05/05/2009
Supporting Wellington's art community
Michael Hirschfeld Gallery
Since its inception in 1999, The Michael Hirschfeld Gallery in the City Gallery Wellington had exhibited Wellington art and design under the banner of the 360 Programme. When the culture of the gallery outgrew its immediate ties to its parent institution, designworks created a singular, purpose built, core identity to represent the Michael Hirschfeld Gallery as a brand and destination unto itself. New posters are produced for monthly shows
20/04/2009
Sensory perception online
Methven
In line with their new positioning as deliverers of innovative bathroom experiences, Methven needed a standout web presence to support their international growth strategy. The information hierarchy on Methven's existing website was confusing and the navigation hard to follow. It was seen as a bible to the trade (with detailed specific product information) but was not friendly for the average consumer. One of the barriers was making sense of the products and ranges
31/03/2009
Making a complex subject accessible
Leap
Leap a provider of whole-house advanced water systems, needed a clean and contemporary website that would communicate effectively to trade and homeowners alike, and be easily updatable. In addition, the company used the web project to launch its new service offering Quantum Leap, which encompasses the design and installation of integrated energy efficient water systems. To communicate a service offering that was a quantum leap ahead of anything else in the market, the standard
20/03/2009
Designing a season-appropriate site
Rembrandt
Rembrandt a market leader in tailoring stylish men's suits needed a website that reflected their new brand strategy (see Rembrandt case study) and market position: the genuine article. Additionally, they required a simple way to quickly establish visual narratives for each season's collection. We designed pages to load the latest range so that users can interact and explore without having to go deeper into the website. Mood, tone and story images are communicated without
13/03/2009
Building a reputational asset for New Zealand's Airport
Auckland Airport
designworks has been appointed to reposition and revitalise Auckland International Airport's brand. First cab off the rank has been the decommoditisation of its stakeholder communications, shifting the focus from its infrastructure assets to the traveller experience, and in the process building far greater recognition for the role and value of Auckland International Airport to the whole country. » more
13/03/2009
Making commitments and delivering on them
Westpac
Westpac was the first financial institution in New Zealand to publicly commit to corporate social responsibility. » more
13/03/2009
Reflect a brand's unique personality
Westpac
The 2004 report used renowned Sydney Morning Heraldcartoonist Alan Moir to create a series of honest publicperceptions which were then answered by Westpac. Thereports travel all over the world to shareholders and on receiptof his copy, Warren Buffet personally wrote to CEO DavidMorgan to congratulate him on the report. Gold ARA Awards 2005 » more
27/02/2009
Refining the upstart
Wayward Heir
Wayward Heir is, as the name indicates, the unruly offspring of the established parent Rembrandt. While a chip off the old block in terms of inheriting some classic DNA (innate style), Wayward Heir is aimed at a younger, renegade, ambitious and savvy market. A customer who's cocky yet charming, and who wants to stand out and make his mark. 'A little bit daring' was the idea created to drive everything from product design right through to the brand identity, communications and in-store
27/02/2009
Trouble-free presenting out in the field
The Building Intelligence Group
The challenge for project management company, The Building Intelligent Group, was having the latest information readily available when their managers were out in the field. Apart from cell phone coverage, when visiting different building and construction sites, communication mediums are limited. With Internet connections few and far between, the difficulty was in presenting information held on their web server. designworks devised
27/02/2009
Flexibility made it fly
Air New Zealand
Air New Zealand positions itself as an airline driven by leading experiences. Flowing this idea through to the rest of their offerings, designworks helped create an all new in-flight entertainment system. The challenges were many five vendors, two platforms, three screen resolutions, four CPU types. The key hurdle was the two different control methods touchscreen and handset each having radically different approaches to navigation. The resulting system KiaOra, breaks
27/02/2009
A fresh spirit
Tasman Tanning
Tasman Tanning, New Zealand's only remaining finished leather tannery needed to re-define the brand and differentiate their offer to global manufacturers in order to compete with imported Asian and high-end European leathers. The story of the family owned company had become dated and fragmented over time. Two websites (tanning and finished leather) and the lack of a single compelling promise, caused confusion. Remarkably consistent high quality hides (a side product of New Zealand's clean
23/02/2009
Growing young imaginations through reading
NZ Post Book Awards
Helping young talent shine brighter. » more
27/01/2009
Uniting the New Zealand Post family
New Zealand Post
The New Zealand Post Group is a family of diverse capabilities that include marketing and personal communications, distribution of physical goods, banking and payments, data and information management and business process outsourcing. Each business (or division) within the group had its own set of values, which wasn't helping the organisation focus on a common goal. Our task was to help create a unified set of values at group level around which everyone
05/12/2008
Elevating sustainable tourism downunder
Zealandia
Karori Sanctuary wanted to elevate the sanctuary from a loved local attraction to an internationally recognised eco-tourism destination. The distinctive name Zealandia (the name of the landmass that broke away from Gondwanaland 80 million years earlier) is appropriate, as the award-winning eco-sanctuary gives visitors the chance to see ancient birds and reptiles that have been extinct in the wild for hundreds of years. The visual identity - earthy orange with an interchangeable
24/09/2007
Reflecting the local character of a region
Westpac
The Westpac art in branch project was conceived as a way of adding some texture, warmth and character to Westpac's nationwide branch network. designworks commissioned New Zealand artist Jeff Thomson to create works for key branches these to be supported by a suite of graphic works digitally printed on 1.5 metre canvases and produced in-house. Every branch receives contemporary art work reflecting something famous in their local region either historical or recent. Over time, the
16/05/2007
Let's settle this
Westpac
Wouldn't it be great to be able to come up with a simple model for Maori sustainable development? » more
16/05/2007
Raising the bar for customer service
Westpac
The 2003 report launched a major service initiative conceived by designworks. Ask Once tackled the appalling statistics relating to customer complaints and raised the bar for customer service throughout the organisation. » more
16/05/2007
Stakeholder communications
Westpac
Since 1990 we have helped Westpac stand apart from its peers by producing a series of reports that have broken the mould for bank reporting. These reports have contributed to Westpac’s reputation as industry leader for stakeholder communications. » more
10/04/2007
Taking a positive view of life with breast cancer
Sweet Louise
Louise Perkins was diagnosed with breast cancer at age 27. She impressed many people with her incredible will to live the best life she could for as long as she could. The foundation established in her name offers free services to women with breast cancer to help them deal positively with the illness. Deliverables: Naming, brand identity and visual signature design, communications collateral To go to the Sweet Louise website, click here. » more
10/04/2007
Celebrating the life of an inspirational Kiwi
Sir Peter Blake Trust
The ‘Sir Peter Blake Trust’ is a tribute to the life of our national icon, role model, great sailor and environmental campaigner. The albatross is featured as a symbol for going the distance and moving beyond boundaries. Deliverables: Identity Design » more
24/01/2006
Laying the facts on the line
Marlborough Lines
As the Marlborough region grows, it faces increasing strain on its electricity network. Over the past four years designworks has helped Marlborough Lines articulate a strong case for capital investment in network infrastructure, using statistics and facts to build a picture of what needs to be done to ensure Marlborough has the power to grow. Deliverables: Stakeholder communications SILVER Award, Australasian Reporting Awards, 2005 and 2006 » more